The Growing Popularity of Loyalty Programs: How Can You Stand Out?
In a market flooded with options, how can you ensure that your customers stay loyal to your dealership? Today, loyalty programs are essential for building lasting connections and standing out from the competition. But what makes a program truly grab customers’ attention and avoid being overlooked?
A recent study by LoyauT, reported by TVA Nouvelles, reveals that 97% of consumers own at least one loyalty card—and on average, they actually own 19! Yet only seven of those programs are used regularly. These numbers show that while consumers are willing to sign up, many loyalty programs fail to make an impact. In an economic slowdown, standing out by offering targeted, relevant incentives is more important than ever.
More Than Just a Card—A Genuine Connection
The stats tell the story: a loyalty card sitting in a wallet isn’t enough. A program that doesn’t make an ongoing effort to connect with its customers and offer meaningful benefits risks being forgotten. The key is mutual engagement. As TVA Nouvelles points out, if a business leaves its program to collect dust, so will its customers. At Power Go, we believe that loyalty is a relationship that should be cultivated daily.
This is where LoyalAction comes in—our program, designed specifically to help powersports dealerships maintain regular, meaningful contact with customers. In our last blog post, we explored the importance of this kind of engagement in keeping an increasingly distracted customer base loyal. LoyalAction lets dealerships send targeted communications that are genuinely useful to the client, ensuring each interaction strengthens their connection to the brand.
Imagine sending an exclusive offer on snowmobile accessories just before the winter season, tailored to each customer’s past purchases and preferences. That’s the kind of connection LoyalAction makes possible. Now, picture sending that same offer to a customer who just bought a personal watercraft. Not only do you risk losing their interest, but you could also prompt them to unsubscribe from your communications.
The Key: Relevant, Personalised Content
The study highlighted by TVA Nouvelles gives another powerful example: SAQ’s loyalty program, which boasts the highest engagement rate in Quebec. The secret? Relevant content that responds to each client’s specific needs. In the same spirit, LoyalAction allows dealerships to personalise their offers and communications, ensuring that every message is not only received but valued and useful to the customer.
Here, LoyalAction becomes a powerful tool for maximising return on investment (ROI). Your customer has already chosen to do business with your dealership—why not make the most of that relationship? By keeping them engaged with targeted offers, you not only strengthen their loyalty but also increase their spending with you rather than a competitor.
Beyond Points and Discounts: Added-Value Services
With LoyalAction, your loyalty program goes far beyond the basics of points and discounts. Offer exclusive services, like a complimentary vehicle wash after a set number of visits, personalised coupons for accessories, or seasonal maintenance tailored to their purchase history. These touches reinforce loyalty and add real value, transforming your program into a strategic advantage that stands out from the competitor offering only discounts.
LoyalAction: Building Loyalty That Lasts
In business, one major pitfall is launching a loyalty program and expecting immediate results without ongoing commitment. LoyalAction offers dealerships the chance to create a seamless, dynamic experience without extra effort. By maintaining a direct connection with the customer, using data to deliver relevant offers, and actively engaging them, LoyalAction turns each interaction into a step toward long-term loyalty.
So why wait? Don’t let your loyalty card become “just another one” of the 19 cards consumers carry. Contact us to learn more about LoyalAction and see how our solution can keep your customers engaged, ensuring your loyalty program adds real value to their daily lives.