During an economic downturn, it becomes essential for powersports dealers to redouble their efforts to maintain contact with their customers and maximise every sales opportunity. In this challenging environment, adopting a strategic approach to targeting and personalising communications can make all the difference.
Power Go‘s LoyalAction loyalty program enables you to effectively segment your campaigns and stimulate engagement with your customers, whether they are active or inactive, to generate more sales.
The Challenge for Dealers in Economic Slowdowns
In times of economic downturn, consumers are naturally more cautious with their spending, and this is reflected in the powersports sector. Customers are reluctant to invest in new vehicles or make major purchases. In this climate, every interaction counts, and a standard communications strategy is no longer enough. It’s crucial to personalise your efforts to reach the right customers, at the right time, with the right message.
With the recent restrictions on advertising retargeting, many dealers find themselves without a solution to effectively target their former customers. This is where LoyalAction shines, allowing you to segment your customers and reach them directly via personalised communications, without having to rely on traditional advertising platforms.
Not to mention, these communications are based on your customers’ in-store purchases rather than their online interactions, enabling you to increase their engagement and their return in-store.
Why Not Mass Communication?
You might think that reaching as many customers as possible with mass communication campaigns would increase dealership visits. However, this approach can be risky. If a customer receives a message that doesn’t concern them directly, there’s a good chance they’ll unsubscribe. And once they’ve unsubscribed, you lose the chance of reaching them again.
This is where LoyalAction comes in. As well as enabling ultra-targeted campaigns, the tool also gives you the option of tracking the unsubscribe rate after each campaign. This means you can adjust your communication strategies to avoid losing valuable contacts and maximise your customer engagement.
A concrete example that we observed with one of our customers clearly shows the difference: a non-targeted campaign generated 5 times more unsubscribes than a targeted campaign. On the other hand, the targeted campaign generated 15 times more clicks, proving the effectiveness of a segmented approach.
LoyalAction, a Strategic Tool to Target Customers
LoyalAction gives you a powerful tool for creating highly personalised communication campaigns tailored to different customer segments. Here are just some of the ways you can use this tool to better target your customers:
Loyal Customers with Points to Spend
Your most loyal customers are those who have already accumulated points in your loyalty program. However, many of them often forget to come and use them. By sending them a personalised email reminding them of their points balance, you can encourage them to return to your dealership to take advantage of their benefits.
This creates a sense of urgency, increasing visits to the dealership and the chances of conversion. This strategy not only rewards loyalty, but also increases your sales at a lower cost.
Segment by Vehicle Type or Brand
If you know that a customer owns a certain type of vehicle, you can target your campaigns much more precisely. For example, send promotions for spare parts or accessories compatible with the make or model they own.
This approach shows not only that you understand their needs, but also that you are proactive in finding specific solutions for them. By demonstrating your expertise in this way, you strengthen customer relations, consolidate loyalty to your dealership, and generate additional revenue through hyper-targeted campaigns.
Reactivating Inactive Customers
Inactive customers represent an untapped goldmine. By reminding them of the importance of regular vehicle maintenance or offering them an exclusive deal to keep them coming back, you can easily rekindle their interest. With LoyalAction, you can automatically identify these customers and target them with messages that encourage them to return.
By putting your dealership at the centre of their thoughts, you can reduce attrition, reactivate inactive customers and increase the frequency of visits, while boosting sales at a minimal acquisition cost.
How LoyalAction Simplifies the Implementation of Targeted Campaigns
One of LoyalAction‘s greatest advantages is its ease of use. You don’t need to be a marketing expert to take advantage of this powerful tool. LoyalAction lets you manage all your campaigns from a single platform. You can easily personalise your messages, plan your mailings and monitor the performance of your campaigns in real time.
Invest in Loyalty to Maximise Sales
In a recession, every opportunity needs to be maximised, and that starts with your existing customers. The LoyalAction loyalty program allows you not only to keep your customers engaged, but also to encourage them to come back more often and spend more.
By segmenting your communications and targeting your campaigns strategically, you can optimise your marketing efforts, strengthen customer relationships and turn dormant contacts into tangible sales. Don’t let tough economic times slow your business down – contact us today for a LoyalAction demo.